On August 1, 2025, the UK High Court ruled in favor of Spribe, issuing an interim injunction that prevents Aviator LLC from launching or promoting a duplicate version of the popular Aviator crash game within the UK. This legal victory is a significant milestone in Spribe’s ongoing efforts to protect its intellectual property rights and the globally renowned Aviator brand, created in 2018.
Aviator LLC’s Conduct Criticized in Court
David Natroshvili, the founder of Spribe, expressed satisfaction with the court’s decision, stating, “I’m pleased the UK Court supports our position. We will continue to defend our game, partners, and players against those who try to infringe our rights.”
Spribe, which holds a UK gambling license obtained in 2020, has seen tremendous success with its Aviator game. The game has become one of the most influential titles in the online gaming sector, with widespread acclaim. Aviator LLC, however, has sought to introduce a copycat product, which not only mirrors the gameplay but also uses the same branding and design. This has prompted legal action from Spribe to protect its established product and brand identity.
As stated on Spribe’s LinkedIn page, the UK court criticized Aviator LLC’s actions as “childlike” and “petulant,” noting the company’s misleading evidence and refusal to cooperate fully during the legal proceedings. The court specifically highlighted Aviator LLC’s evasive behavior, including its failure to provide key documents and its denial of clear intentions to enter the UK market with its copycat game.
Spribe’s legal team uncovered a series of attempts by Aviator LLC to obscure its role in the dispute by utilizing a network of shifting licensing entities. Spribe claims that Aviator LLC’s actions are part of a broader strategy by Georgian businessman Temur Ugulava, the individual behind Aviator LLC, to exploit Spribe’s reputation and commercial success.
The Battle Across Jurisdictions
The legal battle between Spribe and Aviator LLC has unfolded across various jurisdictions, with Aviator LLC making opportunistic claims in Georgia. In 2023, Aviator LLC filed claims seeking to appropriate the Aviator branding and logo, which was swiftly ruled on in Georgia. However, this ruling was limited to the use of the logo within Georgia and did not challenge Spribe’s ownership of the Aviator game itself. Spribe’s trademarks remain protected across the UK, EU, and other regulated markets.
In addition to filing legal claims in Georgia, Aviator LLC and its affiliated companies, such as Aviator Studio Group and AviGroup, have been actively contacting Spribe’s customers. They have falsely claimed ownership of the intellectual property rights related to the Aviator game, promoting their own replica product. These actions have been condemned by Spribe, who reiterated that all branding, features, and intellectual property associated with Aviator are entirely created and owned by Spribe.
Following this court ruling, Spribe reaffirmed its commitment to defending its intellectual property rights globally. The company emphasized that Aviator LLC’s actions are not isolated, noting their continued bad-faith behavior across multiple legal proceedings. Spribe remains determined to take all necessary legal measures to protect its game and its reputation from any third-party infringements.
Natroshvili concluded, “Spribe created the Aviator crash game in 2018 and is the sole owner of the game globally. We will continue to take all necessary steps globally to protect Spribe, our partners, and players from any third parties who seek to undermine or infringe our rights.”
