The Spanish gaming industry has demonstrated robust performance in Q2 2025, with significant year-over-year growth across key metrics, including deposits, withdrawals, and gross gaming revenue (GGR). Total deposits reached €1.35 billion, marking a 23.7% increase compared to Q2 2024. Meanwhile, withdrawals followed suit, totaling €962.9 million, reflecting a 28.9% rise from the previous year.
Despite this impressive yearly performance, the quarter-on-quarter figures reveal more moderate growth. GGR increased by 2.8% from Q1 2025, amounting to €410.3 million. However, deposits decreased slightly by 0.4%, and marketing expenses and new account registrations both experienced declines.
Breakdown of GGR by Game Segment
According to the latest financial report from Dirección General de Ordenación del Juego (DGOJ), the total GGR of €410.3 million is distributed across various gaming sectors, with the casino segment contributing the largest share at 52.7%, totaling €216.4 million. Sports betting follows closely behind at 41.8%, generating €171.4 million. Poker and bingo made up smaller portions of the total GGR, with €19.1 million (4.7%) and €3.4 million (0.8%), respectively.
The sports betting sector, while showing strong year-over-year growth of 18.2%, revealed a more modest quarter-on-quarter increase of 2.7%. The pre-match betting segment saw a substantial jump of 24.6%, while live betting experienced a significant decline of 33.2%. The segment’s performance was further supported by other fixed-odds betting categories, such as horse racing, which saw a 3.2% increase.
Bingo experienced a decline both year-over-year and quarter-on-quarter, with revenue down by 6.4% and 6.9%, respectively. This drop reflects the challenges faced by the bingo segment, which struggled to maintain its momentum amid broader industry growth.
The casino segment performed well in Q2 2025, posting a 6.5% increase in GGR compared to the first quarter of 2025. Year-over-year, the casino market saw an impressive 26% rise, driven largely by a 33.6% increase in slots revenue. Other casino games, including blackjack, live roulette, and conventional roulette, also saw incremental growth, albeit by less than 10% each.
Marketing Spending and Account Growth
Marketing expenditure in Q2 2025 reached €164.5 million, reflecting a 37.1% increase from the previous year. However, compared to the first quarter of 2025, marketing spending decreased slightly by 0.2%. The increase in marketing costs is attributed to several factors, including a 53% rise in sponsorship spending from the previous quarter.
The number of new accounts grew significantly by 11.7% year-on-year, with a total of 504,853 new accounts in Q2 2025. However, the quarter saw a notable decrease of 11.6% in new accounts compared to Q1 2025. The monthly average number of active gaming accounts in Spain stood at1.7 million, marking a 21% increase from the previous year but a slight decrease of 2.4% from the previous quarter.
Overall, the Spanish gaming industry continued to show resilience in Q2 2025, despite a few declines in specific areas. The positive trends in deposits, withdrawals, and overall GGR point to an expanding market, particularly driven by the casino and sports betting sectors. Marketing efforts have played a crucial role in boosting the industry’s visibility and attracting new players, contributing to the rise in deposits and gaming activity.
However, certain segments, such as bingo and poker, face challenges that will need to be addressed moving forward. The decline in new accounts compared to Q1 2025 may signal a need for renewed marketing strategies or adjustments in product offerings to maintain growth momentum.
