Soft2Bet has introduced Swiper, a next-generation casino concept that merges the interactive gestures of social media with online betting and gaming. Originally developed to mirror the natural swipe motions familiar to mobile users, Swiper offers rapid game browsing and a feed-like interface designed to keep players engaged. The format incorporates short-form video content, providing an experience reminiscent of popular apps while promoting exploration across slots, table games, and live casino products.
Swipe-Based Casino Design Targets Mobile Habits
By structuring the platform around fast, simple movements, the company aims to reflect how over 75% of users worldwide interact with digital entertainment. The swipe-based approach is not only intuitive but also tailored to the growing generation of mobile-native players who value ease, personalization, and speed.
At the core of the brand is Soft2Bet’s proprietary MEGA technology (Motivational Engineering Gaming Application). MEGA powers missions, challenges, and quests, turning traditional gaming into a dynamic journey that encourages longer engagement and boosts lifetime value.
In Romania, Swiper operates under a Class I licence from the National Gambling Office (ONJN). This ensures compliance with strict regulatory standards and provides Romanian users with a fully licensed, responsible gaming environment.
The Romanian rollout follows Soft2Bet’s earlier market success with Don.ro, which earned recognition as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Built on the same robust technology platform, Swiper delivers a localised experience with promotions tied to national events and holidays, alongside thousands of casino titles and extensive sports betting coverage.
Key features available to Romanian users include one-handed navigation, access to over 3,000 games, more than 50 roulette tables, 120 blackjack tables, and live dealer options. On the sportsbook side, the platform provides upwards of 85,000 live and 70,000 pre-match betting events across a wide array of sports.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, emphasized the strategy in the company’s press release: “As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate. Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
He added: “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Swedish Debut Highlights Localisation
Swiper also debuted in Sweden under a licence issued by the Swedish Gambling Authority (Spelinspektionen). The Swedish platform was built with local culture and regulation in mind, featuring BankID verification for secure logins, Swish integration for instant payments, and RNG certifications aligned with national requirements. Players also remain linked to Spelpaus, Sweden’s self-exclusion system, ensuring a responsible gaming framework.
The Swedish version integrates personalised video clips showcasing jackpots, new releases, and live-dealer action, all accessible in an endless scroll format similar to browsing social stories. Localisation extends further with SEK wallets, Swedish-speaking dealers, and promotions tied to local events.
