Kambi Group and PENN Entertainment have formalized a new timeline for their longstanding retail sportsbook relationship, pushing the agreement’s conclusion to July 31, 2027. The companies confirmed that the revised terms replace the original end date of December 31, 2025. The extension applies to physical sportsbooks that will be operating by the end of 2025, a network that currently spans 30 PENN-branded properties across 13 states.
Under the renewed arrangement, Kambi’s retail sportsbook technology will continue to operate inside PENN’s casinos as the gaming operator advances toward the introduction of its in-house system. The extension allows PENN time to continue that transition while keeping its existing retail sportsbooks running without disruption.
Kambi’s platform—used widely across U.S. casino sportsbooks—features trading tools, betting kiosks, Bring Your Own Device functionality, and over-the-counter wagering options. These components will remain in place at PENN’s properties during the extended partnership term.
Kambi CEO Werner Becher praised the continuation of the relationship, saying: “We are pleased to extend our retail agreement with PENN Entertainment, reaffirming Kambi’s position as the trusted sportsbook provider for leading operators. This agreement ensures PENN can continue to benefit from our high-performance technology while maintaining the flexibility to execute its long-term strategic plans. We look forward to continuing to work alongside PENN to deliver exceptional retail sportsbook experiences for its customers across the US.”
PENN’s Retail Plans as States Expand Sports Betting
The update comes as PENN moves ahead with new retail sportsbook rollouts, including its plan for Missouri. Earlier this year, the company outlined its intention to introduce in-person sportsbooks at three Missouri casino properties: Hollywood Casino & Hotel and River City Casino Hotel in St. Louis, along with Argosy Casino & Hotel in Kansas City.
These launches coincide with the state’s opening of both its physical and digital sports wagering markets. Jason Birney, Vice President of Operations at PENN Interactive, noted in August that all three Missouri locations would host retail wagering while also supporting online betting options.
PENN originally expected the retail locations to carry an ESPN Bet identity, but that strategy shifted when the company decided to discontinue that brand. PENN later announced its U.S. sportsbook operations would adopt theScore name. Despite the branding change, the company confirmed that all three Missouri casino sportsbooks remained scheduled to open by the end of the first day of legal sports betting in the state.
Continuing Collaboration While PENN Prepares Its Own System
The renewed agreement reinforces Kambi’s presence inside PENN’s retail sportsbooks while giving PENN leeway to continue developing its proprietary platform. As PENN advances on that long-term technology goal, the two companies will maintain their operational partnership across more than two dozen casinos nationwide.
Kambi stated that its retail offering is designed to deliver what it describes as a “best-in-class” in-person betting environment, combining its full suite of wagering technology. PENN’s extended reliance on the platform ensures that its physical locations retain consistent functionality while the operator readies its next phase.
The companies emphasized that the extension covers only sportsbooks active by the end of 2025, tying the agreement directly to PENN’s current retail footprint.
