Kalshi, the world’s leading federally regulated prediction market, has formed a groundbreaking partnership with CNN, marking a significant moment for both the prediction markets industry and mainstream media. This collaboration allows CNN to integrate Kalshi’s real-time market data into its broadcasts, providing viewers with up-to-date probabilities on major political, cultural, and economic events. As part of the deal, a live Kalshi-powered ticker will display on CNN programming, presenting viewers with market-based insights that reflect the latest shifts in expectations.
A Major Step for Kalshi
This partnership represents Kalshi’s largest media deal to date and further establishes its role as a critical source for forecasting future events. The prediction platform allows users to trade on real-world events, covering a wide range of topics, from elections to weather events and cultural trends. Kalshi has built a reputation for its speed and accuracy, famously predicting the outcome of the NYC Mayoral election just minutes after polls closed—well before the media could report on the results.
“By partnering with Kalshi, CNN will offer its viewers an exclusive, data-driven approach to understanding emerging trends in real time,” said Sam Felix, CNN’s SVP of Strategic Partnerships and Business Development. “This fresh angle aligns with CNN’s commitment to accurate, fact-based journalism.”
Under the terms of the deal, Kalshi’s real-time prediction market data will be accessible to CNN’s newsroom, enabling reporters to incorporate live probabilities into their segments. The partnership will be championed by CNN Chief Data Analyst Harry Enten, who is known for using data to provide deeper insights into political and social events. Enten will leverage Kalshi’s data to present clearer signals on how market dynamics shift as stories develop, providing viewers with a more nuanced understanding of events.
As stated in Kalshi’s press release, the integration also includes a live ticker that will run during segments where Kalshi’s data is featured, giving audiences a dynamic, real-time view of market shifts. This ticker will cover predictions related to politics, economics, culture, and even weather, offering an engaging and informative experience for viewers.
Expanding Kalshi’s Reach
This deal comes shortly after Kalshi raised $1 billion in its Series E funding round, pushing the company’s valuation to $11 billion. The funding, led by Paradigm, will be used to expand Kalshi’s market offerings and integrate blockchain technology into its platform. The deal with CNN marks a significant step in Kalshi’s mission to bring prediction markets into the mainstream, with the platform now reaching an even broader audience through the global news network.
Kalshi’s popularity has surged in recent months, with the platform recently reporting a record trading volume of $4.54 billion in November. This growth is attributed to the increasing interest in event-driven trading, as more users seek real-time data to inform their understanding of future events. The platform has expanded its offerings to over 127,000 active markets this year, with $580 million in trading volume. Kalshi’s efforts to engage with blockchain technology and mobile wallets further reflect its ambitions to deepen market participation and broaden access.
Kalshi’s new partnership with CNN positions the prediction market as a valuable tool for accurate, real-time forecasting. By providing access to up-to-the-minute odds and probabilities, Kalshi is helping to reshape how media outlets report on future events. The integration into CNN’s coverage offers a fresh and more precise way to understand the evolving landscape of political, cultural, and economic developments.
“This partnership is a testament to how far prediction markets have come as a tool for understanding the future,” said Kalshi co-founder Tarek Mansour. “Markets provide a clearer, more accurate reflection of public expectations, replacing traditional debate and speculation.”
