Codere Italia, the Italian division of Grupo Codere, has officially launched its first online gambling platform, Codere.it, signaling a decisive expansion beyond its established retail network. Already a recognized operator in Italy’s land-based market, the company described the move as a “strategic step” that strengthens its long-term vision in one of Europe’s most competitive regulated markets.
The platform, developed fully under the regulations of the Agenzia delle Dogane e dei Monopoli (ADM), will deliver a wide selection of online gaming products. Codere emphasized that the new site is designed to provide users with a secure, compliant, and technologically advanced environment. The operator confirmed that it successfully participated in ADM’s tender for new online licenses and secured approval, aligning itself with major international competitors that were also awarded concessions this year.
Aiming for Omnichannel Growth
The company framed the launch as a natural extension of its Italian operations, highlighting its ambition to integrate digital and retail offerings under a consistent brand. “With Codere.it, we’re taking a natural yet strategic step: to firmly establish ourselves in the online segment, while maintaining our identity as a serious, regulated, and customer-focused operator. Our goal is to offer a consistent, high-quality omnichannel experience,” said Alejandro Pascual, Regional Manager Europe and Country Manager of Codere Italia, according to Adnkronos.
Pascual also pointed out Codere’s intention to work closely with partners in Italy. “Codere is keenly interested in developing collaborations with industry partners, particularly those who already operate charging points nationwide and wish to continue operating in the online sector with the support of a solid and reliable brand,” he explained.
Codere has confirmed it is open to B2B collaborations, offering businesses competitive commercial conditions, transparent operational tools, and access to an internationally recognized brand. This approach, according to the company, is aimed at building an integrated, legal, and sustainable gaming ecosystem.
Building a Scalable Digital Platform
The online expansion is supported by technology that Codere says will meet “the highest international standards.”Roberto Russo, Online Director of Codere Italia, described the digital platform as robust, adaptable, and prepared for sustained growth. “We have built a solid and scalable platform, ready to grow and adapt to the needs of our users and partners. Our approach is long-term, with the goal of creating a safe gaming ecosystem capable of establishing itself as a benchmark in the Italian market,” he said.
Codere noted that the website combines usability with premium content, with the ambition of creating an online environment that appeals to both players and potential partners. By extending into the online space, the company is pursuing its broader group strategy of sustainable growth, transparency, and market leadership.
Codere’s digital launch comes at a time when Italy’s online gambling sector has undergone significant regulatory reform. The most recent ADM licensing tender closed with 46 approved applications, fewer than in the past, due in part to steep increases in fees. Under the current model, operators must pay €7 million for a concession, a sharp rise from the €200,000 required previously.
In addition to higher license costs, operators in Italy’s regulated iGaming market face tax rates of 24.5 percent on sports betting gross gaming revenue and 25.5 percent on online casino GGR. They must also commit 0.2 percent of their annual GGR to responsible gambling initiatives, as well as pay an annual fee equal to 3 percent of GGR.
Despite the tougher regulatory framework, leading names such as Betfair, Snaitech, Sisal, 888 Italia, LeoVegas, and William Hill have all renewed their Italian online licenses. Codere’s successful entry further strengthens its position in the country, where it already operates bingo halls, gaming machines, and other land-based venues.
