BMM Testlabs, a global leader in gaming certification and testing, has announced a significant milestone: the company has secured full access to the U.S. Class III certification market. This achievement, 25 years in the making and backed by an investment of $20 million, has marked a pivotal moment in BMM’s history and is expected to drive continued growth for the company’s land-based gaming services.
In 2025, BMM became fully authorized to provide regulatory testing services for Class III gaming products, allowing the company to extend its expertise to a wider range of U.S.-based land-based gaming operations. The announcement of this achievement comes alongside the company’s 2025–2026 World Tour, which will kick off at the Global Gaming Expo (G2E) in Las Vegas from October 6-9. At G2E, BMM is inviting industry professionals and attendees to learn more about its innovations and testing services for the land-based gaming sector.
A Game-Changer for BMM and the U.S. Gaming Market
For BMM, achieving full U.S. Class III certification access is a landmark event, opening new doors for growth and enhancing its leadership role within the land-based gaming industry. Kirk White, BMM Testlabs’ President of Land-Based Gaming & Inspections, underscored the importance of this milestone, stating in the company’s press release, “Completing full U.S. Class III access was a huge achievement for BMM. It opens the door for a new era of growth and leadership in land-based gaming.” This achievement is expected to allow BMM to further expand its footprint in the U.S. market, contributing to the company’s impressive growth in land-based testing and certification services.
White also emphasized that this success will allow BMM to better serve its global clientele, offering enhanced flexibility, faster service, and streamlined market entry for operators, developers, and regulators. BMM’s reputation for providing customer-centric solutions and valuable local insights, coupled with its global support, has positioned the company as a partner of choice for gaming companies worldwide.
Strategic Advantage in the U.S. Market
The newly secured Class III access provides BMM with a strategic advantage in the U.S. land-based market, allowing it to support gaming suppliers, operators, and regulators with faster product approvals and fewer compliance hurdles. By obtaining this certification, BMM can now offer its testing and certification services for a broader range of gaming products, including slot machines, gaming systems, and devices used in casinos. This will streamline the process for gaming companies seeking to enter U.S. markets, providing them with quicker time-to-market for their products.
In addition to this certification, BMM’s services extend beyond testing and certification. The company is known for offering comprehensive quality assurance testing, inspections, and audits for land-based casinos. BMM’s approach also facilitates market entry for gaming suppliers by enabling accepted test-result transfers between multiple jurisdictions, thus reducing the need for time-consuming and expensive retesting. This streamlined approach is one of the key reasons BMM continues to grow faster than the wider market.
As part of its ongoing efforts to remain at the forefront of the industry, BMM Testlabs is also expanding its offerings in gaming services, including inspections, audits, and market entry facilitation. With the recent announcement of its acquisition by The Visualize Group, a U.S.-based private equity firm, BMM is poised to continue its growth trajectory.
