Altenar has broadened its presence across regulated betting markets through a new agreement with Betico, a recently established European operator. The collaboration gives Betico access to a fully managed sportsbook solution designed to support its early expansion, while further embedding Altenar in key regions where demand for scalable sports betting technology continues to grow.
Partnership Focus and Technology Integration
Under the agreement, Betico will integrate Altenar’s sportsbook services, which include customised betting features, platform management tools, and a suite of risk and compliance functions. These systems are intended to strengthen Betico’s platform performance as the company works to build its position among Europe’s emerging operators.
Betico, founded in 2025, has aimed to establish a reputation for a dependable and engaging betting environment. The move to partner with Altenar reflects its plan to develop an upgraded sportsbook that aligns with regulated market standards and offers stability during its growth phase.
Dmytro Dobronravov, Betico’s Chief Operating Officer, said the operator searched for a partner that matched its objectives in technology and reliability. “We’re delighted to partner with Altenar as our new sportsbook provider. We were looking for a premium option to collaborate with, and Altenar’s reputation for innovation and dependability made them the perfect choice,” he said, as published on Altenar’s LinkedIn page. He added that the company expects the solution to support a stronger experience for customers as Betico expands regionally.
Altenar, active in the B2B sportsbook and iGaming software sector since 2011, has increased its activity across Europe and other regulated regions throughout 2025. Its agreement with Betico follows several developments earlier in the year, including new licensing approvals and platform enhancements that have widened its reach.
The supplier enhanced its sportsbook through the integration of FeedConstruct data, which provides real-time sports information and supports more accurate odds generation. Altenar also secured a supplier licence in Denmark, opening opportunities in one of Europe’s more tightly regulated online gambling markets, and went live in the Netherlands for the first time.
Additional growth has taken place outside Europe. Altenar appointed Brendon Jeacocks as its South Africa Regional Director following the acquisition of a National Manufacturer’s licence from the Western Cape Gambling and Racing Board in late 2024. The appointment was intended to support commercial expansion in the region and deepen relationships with operators seeking licensed technology providers.
Strategic Impact for Both Companies
Both companies expect the partnership to lead to operational advantages. Betico aims to reinforce its sportsbook with flexible betting markets, automated risk controls, and tools capable of handling growing volumes. Altenar views the agreement as a continuation of its strategy to supply adaptable solutions that address varying regulatory frameworks and operator requirements.
Vagelis Bairlis, Senior Sales Manager at Altenar, said the partnership represents the type of collaboration the company aims to build in regulated markets. “We’re proud to support Betico’s growth as it enhances its offering with our premium sportsbook services, designed to deliver cutting-edge features and a seamless experience for players,” he said.
He added that the cooperation highlights the company’s core strengths. “This collaboration underscores Altenar’s ability to deliver reliable, scalable, and fully compliant solutions tailored to operators’ unique needs, ensuring sustainable growth in competitive global markets.”
In addition to commercial projects, Altenar recently launched its ‘Behind The Bet’ webinar series, created to support operators and suppliers seeking to strengthen their understanding of regulatory expectations. The session topics included development and compliance practices in key markets such as Brazil.
As Betico implements the upgraded sportsbook and Altenar continues to develop its portfolio, both companies see the agreement as a timely step during a year marked by notable activity in licensing, product improvements, and market expansion.
