Asda has criticised the government for “killing confidence” among consumers but blamed “self-inflicted” problems that left gaps on shelves for a big reverse in sales.
Total sales at the UK’s third-largest supermarket fell 3.8% to £5.1bn in the three months to the end of September compared with the same period a year before – diving back from 0.2% growth in the previous quarter. Comparable store sales fell 2.8%.
The company said it had struggled with technology problems from a lengthy effort to separate its IT systems from those of its former owner, Walmart.
Allan Leighton, the chair of Asda, returned to the business last year to try to revive the business for a second time. He said the supermarket’s fall in sales and market share was “totally self-inflicted” and had put his turnaround plans “back six months”.
However, Leighton also hit out at the government for hindering growth and depressing consumer sentiment.
“The country is stuck in reverse,” he said. “They have got to encourage business to invest and they keep hampering that with costs.”
He said in order to “sell more stuff” retailers needed “a positive consumer” and the government was “killing consumer confidence because of the fact there is no growth and nobody is investing”.
“The government isn’t doing anything to stimulate growth,” he added. Leighton said the impact of feared business rates changes for large retailers in Wednesday’s budget would be “neutral” for Asda.
Official figures last week showed that sales at UK retailers slumped unexpectedly last month as shoppers waited for Black Friday deals, and uncertainty over the budget dampened consumer confidence.
Asda’s sales and profits have dived since a debt-fuelled £6.8bn takeover in early 2021 by Blackburn’s billionaire Issa brothers and the private equity company TDR Capital. Aldi is poised to overtake it as the UK’s third-largest supermarket, according to analysts at Worldpanel by Numerator, formerly known as Kantar.
Leighton said problems with its new IT systems had caused availability problems across the business, with clothing and homewares supplied to more than a quarter of its stores hit by problems at a specialist distribution centre. A new grocery home shopping app had proved “more clunky than what we had before”, putting customers off, he admitted.
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Leighton said the retailer had “made good progress” on fixing the IT issues, and availability was back up to appropriate levels.
“It’s all behind us now,” he said. “We are pretty confident in our strategy.”
Asda plans to continue its strategy of price cuts. Leighton said “the competition didn’t double down on price” in response to its well-publicised investments in keeping prices down for shoppers.
“Our price position is [improving],” he said, claiming Asda was now between 4% and 7% cheaper than its “major competitive set”, such as Tesco, Asda and Morrisons.
